Within the first month alone, the companydid, Sky SocietyWomen in Marketing LinkedInGroup, Strive for Greatness: Here's some advice on how to win at life. Posting id: 809435643. The entire internet did. Fenty Beauty exports its products all over the world through shipping companies. The marketing scenario for this product includes the implementation of the marketing mix elements. Fenty Beauty International Marketing. You are responsible for overseeing activation strategies, including product positioning . This hashtag is used to school their followers on how to get the best use of their products. 2 Introduction This report will identify how Fenty Beauty has used various marketing strategies to amass a net worth of $18 billion (Berg, Forbes) (73) in just under five years of operation. Marketing mix theoretical aspects. Outlining the profiles of potential customers is another crucial step in the development of a suitable marketing plan. 25% OFF SITEWIDE. Refresh the page, check Medium 's site status, or find something. This creates an inclusive beauty community where everyone is welcome and if you dont know how to work your makeup well, they have tutorials to guide you. The economic stability of a country is a very necessary factor to consider before expanding your business. Fenty beauty understands the risks related to exporting like loss of parcels along the way, and it has security measures good enough to ensure the safe passage of your parcel. Therefore, the proposed marketing aims for the product presented include achieving the same profitability level as the original skin foundation that this project is based on within one year of launching (Iorait, 2016). Among Fentys competitors, the most extensive foundation ranges top off at around 33 shades, and historically, consumers with darker skin tones had to wait long periods for their shades of products. International Journal of Case Studies in Business, IT, and Education (IGCSE),4(1), 136-154. Fenty Beauty has shied away from stuffy marketing campaigns. It involves using the market information to operate the competitors prices for standard products based on price setting (SammutBonnici & Channon, 2015). The enhanced compound will target a specific customer group suffering from oily skin complications. The YouTube videos cover Rihannas involvement in developing beauty products and brand strategy. This was made clear when in 2021, Rihanna announced that the Fenty clothing line was shutting down. Kendo Holdings. Presenting search customers with a more straightforward solution for oily skin issues might strengthen their trust in the organization, directly addressing this group. This is to ensure that customers do not forget about the products, and in case they need them, they will be in a better position of looking for them. Different cultures live differently and have different beliefs as such when expanding internationally Fenty Beauty has made sure to understand the consumer and business culture of Asia. Jackson, G., & Vandana, A. To conclude, a strategic marketing plan for the new Fenty Beauty product was proposed in this work. Effective presentations are professional and to the point. For instance, the divisional structure has more impact compared to functional. An extensive marketing plan is required before releasing the product to the mass market. As for the online markets, their significance is remarkable due to the recent web purchasing trends. International Journal of Advanced Studies in Humanities and Social Science, 9(1), 2136. Today, there are brands out there with a larger amount of foundation shades available, so why is Fenty Beauty different from any other beauty brand? A business needs to make adjustments to its compensation systems to fit the global environment where the rewarded business employees or salespeople can help the business achieve its international sales (Gebauer et al., 2009). For instance, a group can be formed to work on IT and another in marketing. Rihannas makeup line has blown the cobwebs off what we once assumed was an over-saturated industry. When a potential or current customer clicks on the hashtag, they are able to see how that specific product looks on different skin tones or how other consumers are using the product. For instance, external aspects set the way for international opportunity. With the help of globalization drivers, it has introduced plenty of arrangements into the business envi- ronment and has extensively altered . Using a combination of superior products, celebrity endorsements, social media influencers, impeccably-timed launches, and brand awareness, Fenty has skyrocketed to success. The third factor is the perishability of the product being distributed. We can expect to see more collaborations in the future between her brands . Journal of Direct, Data and Digital Marketing Practice, 17(3), 17086. The enticing role of products like this allows people to feel like theyre personalizing the visual story they create. Fentys success is, however, quite clear, with the brand generating $100 million within the first 40 days of its launch. "Fenty Beauty Skin Foundation's Strategic Marketing Plan." The reason being their customers are in different time zones which means customer A in New York might only see 60% of what you post during the day and customer B in Paris might only see 70%. Fenty has been successful because they arebig on showing us and not just telling us about what matters to them. Rihanna also changed her Twitter strategy to promote Fenty Beauty by constantly engaging with her audience by retweeting the Fenty hype and replying to tweets related to the brand. Keywords International marketing strategy, celebrity, social influencer, cosmetic brands, social media . The question becomes: how did Fentys PR and marketing strategies contribute to its explosive success? Within the first month alone, the companydid $100 million in sales. 4.2.1 Fenty Beauty Marketing Analysis 34 4.2 Huda Beauty and Fenty Beauty social media and how consumers respond to them? Are you interested to get more data and reports related to Fenty Beauty and other related ecommerce Personal Care stores? According to the Morningstar for Currency and Coinbase for Cryptocurrency as of 22 November 2020, 1 Canadian dollar exchanges for 0.76 U. However, instead of just adding her name to a brand to ensure it sold, her focus was on producing popular products that put customers first. The content to be shared will be evaluated in the required manner and any form of bias eliminated. The host markets brand development is used to represent beauty by associating it with other reputable brands. Rihanna is a popularly known singer, songwriter, and the owner of the Fenty Beauty brand, as such most of the customers are her fans. (2020, March 24). Valos, M. J., Maplestone, V., Polonsky, M., & Ewing, M. (2017). One day after, they sent an email reminder with the subject Still available: You. Fenty Beauty . BusinessEssay. Even though not all of Rihannas social media followers purchase Fentys products, theyre well aware of the brand. The beauty giant provided the cosmetic industry with a template to borrow from.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'440industries_com-leader-3','ezslot_14',838,'0','0'])};__ez_fad_position('div-gpt-ad-440industries_com-leader-3-0'); Without a good product, diversity and timing would be unimportant. Whether its an online engagement or the use of creative endeavors, customers are always looking for a genuine connection that they can identify with. 36 5 Methodology 38 6 Conclusion 44 Their biggest marketing strategy was word of mouth. Many mainstream brands reconcile inclusivity with clear cut borders and will include a few variation skin tones of smaller models (again usually all female). In Italy, the brand was launched exclusively at Sephora on April 6th 2018. Theres a synergy between all of Rihannas brands. Rihanna spent years developing her makeup range, and it paid up at the launch. Please note: 440 Industries is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. This has resulted in an unprecedented buzz in the beauty industry. In this work, a strategic marketing plan for the Fenty Beauty skin foundation will be proposed, and the implementation of the integrated marketing communications (IMC) approach will be discussed. Fenty Beauty first launched with 40 beautiful shades of foundation and today we have 50. During Cyber Week, the brand released a sitewide sale with 5 emails on the sequence. At the time, there wasn't a brand that truly reached everyone from the lightest skin to the . A business venturing or aspiring to international sales needs to carry out research to make a generalized comparison between it and other business that have succeeded in the market (Baldauf & Lee, 2011). Fenty Beauty. You will work across the global organization and have the ability to parallel path multiple deadlines. Many undertones, such as olive ones like mine, were also underserved in beauty. Rihanna spent years developing her makeup range, and it paid up at the launch. This Fenty Beauty marketing strategy helped other makeup brands acknowledge that they did not rigidly define their customers as they thought. Fenty capitalized on this focus to achieve one of the biggest launches in the beauty industry. . This is executed based on past information, customer preferences and the availability of channel distribution to be used. Factors to be considered when selecting a Celebrity endorser. Inside Panoramata, youll discover a whole lot of perspective when it comes to brands marketing strategies. Therefore, recognizing the essence of language and culture makes a business not to have ill-prepared for what awaits it at the international level. Rana, S., Prashar, S., Barai, M. K., & Hamid, A. Normally a launch does not include the entire range of colors. https://business-essay.com/fenty-beauty-skin-foundations-strategic-marketing-plan/. Also, having global business to business sales helps in making sales to a team of real individuals and connecting to various people or business at advanced levels in the market. The brand encourages its customers to make use of the hashtags to post their content when they make use of Fenty Beauty products. Now lets talk about Fenty Beautys promo emails during special events. Providing immediate client care can be achieved by using online services and support systems that can be accessed by any individual from various locations. For the strategic plan proposed, it is most advantageous to reject personal selling and direct marketing. It was a lesson to the beauty industry that there was a need for inclusivity in their product lines. This feeling (at the time) was rare before the inception of Fenty Beauty, causing other brands that claimed to support inclusive beauty, to be ridiculed and coerced into launching shade ranges similar to that of Fenty. Setting up a brand in a foreign country can be challenging if the country is not market prepared for the product being offered. Although brands once struggled with the best way to approach the diversity issue, Fenty showed that brands have a responsibility to tackle them head-on. Makeup that doesn't require the user to match several different foundations to find the perfect color or even missing out on a popular product because they don't carry your shade. Retrieved from https://patents.google.com/patent/US20160071050A1/en, Meynhardt, T., Brieger, S. A., & Hermann, C. (2020). By creating an innovative product that broke the glass ceiling, they were able to grow faster than any other beauty brand in their space. And to close the sale, they sent this email Highly giftable lippies for all your besties! 2 days after the previous one. 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